FUTURE-READY PARTNERSHIP
Value creation lies at the core of our partnership approach, combining institutional capabilities and execution with founder mindset and vision.
Our Strategic Pillars of Partnership
Operational Excellence
We scale value creation by utilizing technology and dedicated shoulder-to-shoulder support to identify efficiencies and drive operational excellence.
Driving Organic Growth
Our hands-on expertise in sales, marketing and revenue optimization helps capture market share and accelerate top-line growth.
Strategic Execution
We help accelerate growth and capitalize on opportunities by identifying, executing and integrating strategic acquisitions.
Cutting-Edge Technology
Our deep technology expertise and fully integrated AI-powered business service model provide the ability to seamlessly implement cutting-edge, solution-oriented AI capabilities across business strategies.
Commitment to AI Driven Value Creation
Partnering with Contextual brings meaningful AI transformation expertise and execution in-house, solidifying our position as an innovator in AI-driven value creation.
Since our founding in 2002, Southfield has partnered with exceptional founders and management teams to help transform businesses across the lower middle market. Our dedication to our partnership model and ongoing mission to drive value creation has led to the integration of Contextual’s purpose-built AI-driven business service model to redefine value creation for founders and management teams.
Commitment to AI-Driven Value Creation.
Contextual provides AI enabled work process automation that is tailored for SMBs and is rapidly deployed, cost-effective, and fit-to-purpose.
Best-of-Breed AI Experts.
Contextual is led by a team that has decades of combined experience identifying, building and implementing meaningful AI solutions that create operational efficiencies, capture incremental wallet share, or enable entirely new service lines.
AI Solutions for SMBs.
Contextual provides AI enabled work process automation that is tailored for SMBs and is rapidly deployed, cost-effective, and fit-to-purpose.
CULTURE & COLLABORATION
Ethos of no egos, no silos, no pretense.
Our proven track-record of execution results directly from shoulder-to-shoulder partnership to help founders and entrepreneurs in the lower middle market execute on their vision. We are committed to ensuring our partners feel supported from day-one by a team that listens, understands priorities, and works alongside them to implement cutting-edge initiatives that drive meaningful transformation.
01. A Strategic Partner
02. Unparalleled Expertise
03. A Founder’s Mindset
05. Transformational Value
04. Respect
CULTURE & COLLABORATION
Ethos of no egos, no silos, no pretense.
Our proven track-record of execution results directly from shoulder-to-shoulder partnership to help founders and entrepreneurs in the lower middle market execute on their vision. We are committed to ensuring our partners feel supported from day-one by a team that listens, understands priorities, and works alongside them to implement cutting-edge initiatives that drive meaningful transformation.
01. A Strategic Partner
We're always there to support management’s vision.
02. Unparalleled Expertise
Proven investment, operational, sales and technology acumen.
03. A Founder’s Mindset
We aren't afraid to get our hands dirty alongside you.
04. Respect
No egos, no silos, no pretense drives lasting collaboration.
05. Transformational Value
Bringing institutional capabilities and execution to your business.
CULTURE & COLLABORATION
Ethos of no egos, no silos, no pretense.
Our proven track-record of execution results directly from shoulder-to-shoulder partnership to help founders and entrepreneurs in the lower middle market execute on their vision. We are committed to ensuring our partners feel supported from day-one by a team that listens, understands priorities, and works alongside them to implement cutting-edge initiatives that drive meaningful transformation.