Bob Root

Transformation Partner

rroot@southfieldcapital.com

in

Bob joined Southfield Capital in April 2023, bringing over twenty-five years of international operational and finance experience.

Prior to joining Southfield, Bob was the Head of Global Transformation at Trident Seafoods, where he led enterprise-wide projects that encompassed commercial strategy renewal, supply chain optimization, and modernization of core business processes and technology. Previously, Bob held various senior finance roles at Microsoft, with responsibility across functional groups and products, and oversaw large scale innovation projects. Prior to Microsoft, he spent over a decade at Procter & Gamble in finance leadership positions across a variety of disciplines, brands and countries, and led acquisition integration efforts.

Bob is currently on the board of directors of Protos Security and TFS. He holds his CMA certification and earned a Bachelor of Commerce in Finance from the University of Manitoba.